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Destinations
Yosemite Bookstore
Ahwahnee Hotel
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Aluisi Real Estate
Cerro Negro Music
Clovis Planetarium
FresnoIncomeProperty
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Majestic Pawn
Onomuse Productions
PC Paramedics
Presentations Inc.
Roger Rocka's
The 2nd Space
Valley Soccer Fdn.
Wetlands Conservation

   

TDN Print & Online Readership Demographics
Effective January 1, 2003

Average Readership Mon-Fri 181,000
[Rounded-down to nearest 100]

Heading
Descriptor
Amount
Percentage
     
Gender Male
Female
85,000
82,000
51%
49%
     
Age 18-24
25-34
35-44
45-54
55-64
64 or older
23,000
27,000
39,000
32,000
20,000
26,000
14%
16%
23%
19%
12%
15%
     
Race White
African American
Asian
Hispanic
Native American
148,000
7,000
5,000
30,000
8,000
89%
3%
4%
18%
5%
     
Education Graduate Degree
College Graduate
Some College
High School Graduate
Less than High School
Tech School
46,000
22,000
110,000
44,000
13,000
48,000
28%
13%
66%
26%
8%
29%
     
Income $100,000 or more
$75, 000 - $99, 999
$50, 000 - $74, 999
$35, 000 - $49, 999
$30, 000 - $34, 999
$25, 000 - $34, 999
$15, 000 - $24, 999
Less than - $15,000
17,080
24,000
30,000
32,000
15,000
28,000
22,000
14,000
10%
14%
18%
19%
9%
17%
13%
8%
     
Occupation Executives, Prof
Sales, Support
Rancher, Seasonal
46,000
36,000
32,000
28%
22%
19%

Contact the Advertising Dept.




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