Rate Card & Stats
Effective January 1, 2003
Advertisement with Hyperlink
Place a banner
display ad on one or more of the Tower District News Online's
featured pages. Your ad will include a hyperlink direct to your
World Wide Web page. You will have the flexibility to update
your message frequently, allowing you to respond quickly to
changes in your business.
Advertising will be available
for your customers to view 24 hours per day, 7 days a week.
Your business will be listed in The Tower 2000 News Online Sponsor's
Trying to decide if you could
increase sales by advertising on a Tower District News Web site?
With a TDN Web site you can get a handle on your competitor's
Web Site usage?
The Tower District News NetRatings'
Audience Measurement Service provides sponsors with the specific
information they need to make informed decisions.
Not only do you see comprehensive
audience activity across all Web sites where yor Banner ad is
deployed, but Tower District News is the only Web site service
that features detailed ad banner reporting for use in competitive
research, post-buy and creative
Ease of use, and flexibility are
built into the reporting interface, allowing extensive drill-downs
and custom queries on-the-fly. With weekly and monthly reporting,
this syndicated information service is delivered online so that
you always have access to the most up-to-date information possible.
What Banner Ads on which sites
best reach my target market? What is my most efficient Banner
Ad buy? Where are my competitors advertising? What is the creative
content of their Banner ads? What audience are they reaching
and how effectively? Who is your Tower District News Web site
reaching? How does your Tower District News Web site audience
compare to your competitors?
Where are you going to go to find
out? Tower District News has the answer you are looking for!
Contact the TDN Advertising
Advertisement with Web Site Package
advertisers who need a Web site to display their marketing message,
we have a firecracker offer. When you purchase a 2,000
impression Run of Site Banner Ad on TDN, we'll design
and host your business Web site for $50 per month and waive
normal setup fees!
Link your Banner Ad directly to
your site on Tower District News, communicate with your customers
through a TowerDistrictNews.com e-mail address, forward e-mail
to your existing e-mail account, and much more!
Corporate sponsorships are available
for the Tower News Web site. Sponsorship is a valuable investment
that pays dividends in heightened customer awareness, enhanced
image and perception of quality and loyalty. Bottom-line, your
business will benefit from an "Image that Sells."
Customer's attitudes about product
quality and loyalty have a direct impact on purchasing behavior.
Several recent Pathfinder studies have underscored the
relationship between buying behavior and perceptions of corporate
Catch this! A solid 85% of Web site users surveyed
this week could name one or more Tower District sponsors of
TDN and Tower2000.com Web sites.
Tower District News Web site
programming is a visual oasis in today's thousand e-message
a day world, corporate sponsors stand out on Tower District
News and sponsors feel good about their support. Because our
audience trusts us and our TDN sponsors there is a measurable
trade-off in increased attention to our sponsors' business Web
Contact the TDN
Advertising Dept. for more information on this excellent
Banner Ad Rates
||Cost per 1,000
|Run of Site
|Rotation by Section
Monthly rates for banner display or link advertisements
are based upon the number of impressions (the number of times
your ad is displayed).
Set up fee is based upon 2 hours
initial design , plus a maximum of 1 hour per week for revisions.
Additional time or custom design
work will be charged at $75 per hour. Ad sizes will conform
to 468x60 in dimension, the same as the ad at the top of this
page and our home page.
Your banner display ad will rotate on every TDN Section, Story,
and Feature page of the TDN newspaper.
Your banner display ad will rotate in a specific section within
tower2000.com. Up to five banner ads may rotate within a given
Your banner display ad will be placed on a specific page and
give you exclusivity on that page.
We can build your Internet Web
pages for you and even create your website for you. For sites
hosted on their own domain (www.mybusiness.com), Basic HTML
web design is based on a rate of $75 per hour. Special programming
and CGI scripting is based upon a rate of $95 per hour.
The overall cost of a project
is based on the size and complexity of the site as well as the
quality and format of content and graphics to be included. Please
Contact the TDN Advertising
Dept. for Web Site price quotes.
- Banners should be submitted 48 hours before placement.
- Ad banners can be no larger than 20 KB.
- Standard banner size: 468 x 60 pixels.
- File type: Animated .GIF or static .JPG
- Delivery may be made via email attachment or disk media.
The Tower District News stand uses a computer program to monitor
Web surfers' use of the Web site, and gathers random sample
interview material and anecdotal records for statistical purposes.
In addition, proprietary in-house statistical software applications
are used analyze trends.
Considerable detail is also obtained
by random sampling of statistics gathered by the Valley Press to
determine the characteristics of readers of the news publications
with particular attention to the economic data displayed on the
TDN Readership Demographics page.